Pro Lodging
Our story

More Than Four Decades Operating Hotels Before Managing Those of Others

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Our track record
  1. 1982Buenaventura Grand HotelBeachfront all-inclusive, 231 rooms.
  2. 1988Hacienda BuenaventuraA traditional Mexican hotel, 155 rooms.
  3. 1999Villa Premiere Boutique HotelOceanfront boutique, 83 rooms and suites.
  4. TodayPro LodgingThe same experience, at the service of owners and investors.
Our story

Built on Real Operational Experience

Pro Lodging was founded with a clear purpose: to bring decades of hands-on hotel operating experience to owners, investors, and hospitality developments seeking professional management.

We operated hotels before managing those of others.

Our management model was not built in theory. It was developed through more than four decades of operating our own hotel assets, refining processes, strengthening teams, and delivering measurable results. Today, we apply that same operational discipline, commercial strategy, and long-term vision to every property we manage.

Our philosophy

Trust Is Built Through Responsible Operations

We manage every property as if it were our own. Our commitment is reflected in transparent decisions, operational excellence, and a long-term approach focused on creating sustainable value.

Transparent leadership

Clear communication, measurable performance, and decisions aligned with owners' and investors' interests.

Operational excellence

Proven systems designed to improve efficiency and enhance guest satisfaction.

40+
Years of experience
71%
Average occupancy
469
Rooms in operation
87%
Guest satisfaction
Our purpose

Mission and Vision

Mission

To deliver comprehensive, high-value hotel management services. We take pride in our flexibility, adapting strategies and business models to each property without compromising professionalism, impeccable ethics, or social responsibility. Our commitment lies in enhancing the guest experience, professionalizing operations, and transforming the hotel industry into a more dynamic and responsible environment.

Vision

To become a global leader in hotel management and consulting, setting a standard of excellence that transcends borders. We aspire to redefine the industry landscape by driving innovation in how we serve our clients and engage with the communities where we operate, elevating the guest experience and our clients’ success while creating a positive, lasting impact on our surroundings.

Our foundation

Our Core Values

Integrity

We act with honesty, accountability, and professionalism in every decision we make.

Transparency

Open communication and clear reporting strengthen long-term relationships with owners and partners.

Innovation

We continuously improve processes, technology, and operating strategies.

Flexibility

Every property receives a management model adapted to its specific needs and objectives.

Commitment

To the development of the communities where we operate and to the goals of every owner.

Taking care of our people is the most sustainable way to take care of our guests.
Service culture

The “S” in Service

Exceptional service cannot be imposed; it is built from within. When a team feels valued, heard, and empowered, service flows authentically, and guest satisfaction reinforces our team members’ pride. We sustain it through participative leadership and five measurable pillars.

01People and Values

We select and develop team members aligned with our values and with a genuine service attitude.

  • Profiles aligned with our values and service attitude
  • Personal presentation standards
  • Psychometric and trust assessments for key positions
02Clarity and Measurement

Operations are managed with shared objectives and metrics that align human, operational, and financial performance.

  • Objectives and KPIs for every department
  • Performance-based bonuses
  • Workplace climate surveys twice a year
03Motivation and Communication

We foster a culture of recognition, closeness, and constant communication between leaders and teams.

  • Recognition of outstanding team members
  • Team events and loyalty incentives
  • Briefings and leadership outreach programs
04Training and Development

We continuously invest in the professional and personal growth of our teams.

  • Onboarding and operational practice
  • Leadership and skills training
  • PL Academy and internal library
  • Performance, development, and retention matrix
05Order and Community

Our culture rests on administrative discipline, regulatory compliance, and active commitment to our surroundings.

  • Labor compliance (STPS)
  • Internal audits
  • Support for the local community (OEPV)

Recognized by industry leaders

AAA Four DiamondTripadvisor Travelers' ChoiceTravelers' Choice Best of the BestGolden Apple AwardDistintivo HDistintivo S
Our leadership team

Leadership with Proven Hospitality Experience

Our multidisciplinary leadership team combines decades of expertise in hotel operations, finance, commercial strategy, human resources, and hospitality development.

José Abel Villa Sánchez

Founding Partner & CEO

José Abel Villa Fernández

Founding Partner & Board Member

Rolando Miravete

Business Development Director

Mauricio Ramírez

Chief Operating Officer (COO)

Guillermo Méndez

Chief Financial Officer (CFO)

César Sahagún

Director of Talent & Culture

Lucio Vargas

Director of Vacation Club & Destination Services

Leonardo Ramírez

Chief Information Officer (CIO)

The advantage of an expert partner

Why Pro Lodging?

Standards of global brands

We combine internationally recognized operating standards with the flexibility of an independent hotel operator.

Independent approach

Every property receives a customized management strategy aligned with its market, objectives, and ownership vision.

Operational flexibility

Our operating model adapts to different hotel concepts while maintaining consistent quality standards.

650+ team members

We manage highly trained teams supported by structured training, a strong organizational culture, and professional development.

Legal and tax compliance

In-depth knowledge of Mexican regulations, ensuring full compliance with local, state, and federal authorities.

Commercial and supplier network

Strategic relationships with OTAs, tour operators, and distribution networks, plus a broad supplier network that secures competitive terms.

Social impact

Supporting Talent That Strengthens Communities

At Pro Lodging, we believe that responsible hospitality extends beyond hotel operations.

Through our support of the Orchestra School of Puerto Vallarta (OEPV), we contribute to educational and cultural initiatives that create lasting opportunities for young people.

We are proud to support programs that promote artistic development, teamwork, discipline, and social inclusion, helping strengthen the communities where we operate.

Learn about the initiative

Let's Operate Hotels Together

Discover how more than four decades of operational experience can support your property's operation and long-term value.

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